Corporate Ethos:

• Refers to the character, spirit, and beliefs of the company as a whole. It encompasses the company’s culture and how it perceives itself in relation to its stakeholders.
• Example: «The corporate ethos of this company is centered around innovation and customer satisfaction.»

Business Philosophy:

• This term describes the foundational principles and approaches that guide a company’s operations and decision-making processes. It is more focused on the overarching ideology that drives the business strategies.
• Example: «Our business philosophy is to always put quality over quantity.»

Organizational Values:

• These are the core values and ethical standards that the company upholds. They influence the behavior and decisions of employees and management.
• Example: «Integrity and teamwork are key organizational values that we expect all our employees to adhere to.»

Company Principles:

• Specific guidelines or rules that a company follows to ensure that its operations are in line with its overall mission and goals. These principles often shape the company’s policies and procedures.
• Example: «Our company principles emphasize sustainability and ethical business practices.»

Core Beliefs:

• Fundamental convictions that the company holds as true and essential to its identity. These beliefs are deeply ingrained in the company’s culture and often inspire its vision and mission.
• Example: «One of our core beliefs is that every employee has the potential to contribute to our success.»